Sanlam Business Partners Entrepreneur of the Year Awards

The integrated campaign, titled Sanlam / Business Partners Entrepreneur of the Year competition (EOY), was a massive success yielding significant brand awareness and direct business results for entrepreneurs and sponsors alike. 

Public Relations and communications agency


The Challenge

  • Position EOY as the premier entrepreneurial competition in SA via traditional, digital and direct channels
  • Increase brand association to the competition for sponsors
  • Obtain at least 100 quality entries
  • Drive business leads for Business Partners

The Solution

Provided strategic communications support for the Business Partners Entrepreneur of the Year Awards 2013 Competition. This included visibility and awareness both on and offline with an array of channels, technologies and mediums which included:

  • Infographics
  • Business School event conferences
  • Email newsletters
  • Social media editorial and support
  • Influencer engagement and participation

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The Results

R7 500 000

Media Coverage Value

R14 000 000

Social Media AVE

170

Entries Received

Public Relations and communications agency

Clients