Build brand awareness for PPS

Build brand awareness for PPS’s specialised graduate professional-focused financial services offering and its mutual business model.

Public Relations and communications agency


The Challenge

  • Build brand awareness for PPS’s specialised graduate professional-focused financial services offering and its mutual business model.
  • Increase membership with a focus on younger members
  • Position PPS’ professionals as thought leaders in South Africa’s graduate professional insurance and investment;
  • Build stronger media relationships;
  • Assist in the development of related events and strategic campaigns.

The Solution

Conceptualised and rolled-out integrated PR & Social media communications campaign:
  • Drafted and disseminated: 54 x PPS media releases and 14 x PPS Investments media releases
  • Secured 72 media interviews with PPS spokespeople 
  • Invited and hosted media at 3 x PPS events
  • Conceptualised and implemented PPS Professional Confidence Index
  • Management of International Cooperative Mutual Insurance Federation Global Conference
  • Daily platform / content management – Facebook, Twitter and LinkedIn
  • Drove traffic to the PPS websites by sharing relevant PPS media releases 
  • Amplified One Young World campaign via social media
  • Amplified Beethoven ATL campaign via social media
 

From our News Room

  • Why Sa Companies Need To Step Up To The #metoo Plate

    20 June 2018

  • Employees Still The Weakest Link In The Cyber Security Chain

    18 June 2018

  • Adventurer David Grier Passses The Halfway Mark In His Attempt To Becoming The First Person To Run The Great Wall Of China In Both Directions

    17 May 2018


The Results

R57 838 113.00 (ROI 85:1)

Editorial Coverage Value

791

Editorial Pieces Achieved

101 951 704

Audience Reached

Public Relations and communications agency

Clients