Build brand awareness for PPS

Build brand awareness for PPS’s specialised graduate professional-focused financial services offering and its mutual business model.

Public Relations and communications agency


The Challenge

  • Build brand awareness for PPS’s specialised graduate professional-focused financial services offering and its mutual business model.
  • Increase membership with a focus on younger members
  • Position PPS’ professionals as thought leaders in South Africa’s graduate professional insurance and investment;
  • Build stronger media relationships;
  • Assist in the development of related events and strategic campaigns.

The Solution

Conceptualised and rolled-out integrated PR & Social media communications campaign:
  • Drafted and disseminated: 54 x PPS media releases and 14 x PPS Investments media releases
  • Secured 72 media interviews with PPS spokespeople 
  • Invited and hosted media at 3 x PPS events
  • Conceptualised and implemented PPS Professional Confidence Index
  • Management of International Cooperative Mutual Insurance Federation Global Conference
  • Daily platform / content management – Facebook, Twitter and LinkedIn
  • Drove traffic to the PPS websites by sharing relevant PPS media releases 
  • Amplified One Young World campaign via social media
  • Amplified Beethoven ATL campaign via social media
 

From our News Room

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    20 June 2017

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    19 June 2017

  • Medical Emergencies When Flying – What Help Is Available?

    13 June 2017


The Results

R57 838 113.00 (ROI 85:1)

Editorial Coverage Value

791

Editorial Pieces Achieved

101 951 704

Audience Reached

Public Relations and communications agency

Clients