Integrated Communications Strategy

Developing and executing an integrated communications strategy requires the incorporation of the client’s strategic business objectives, industry insights, communications objectives, target audiences and key messages. All these elements determine the appropriate channels, tools and tactics which are used to achieve the overall goals of the client. Measurables are agreed upon upfront in order to measure the success of the campaign.

 

Public Relations and communications agency



From our News Room

  • Women’s Month: Top Female Execs Can Address Sa’s Gender Pay Gap

    07 August 2017

  • Over Half Of Sa Students Feel Unprepared For Tertiary Education - Survey

    31 July 2017

  • Growing Value Of Assets Require Expertise When Insuring

    26 July 2017

PR Planning, Strategy and Execution

Our full-service strategic communications offering means we can conceptualise and implement long-term B2B and B2C public relations strategies across traditional media, social media and direct channels. Through our unique combination of deep industry knowledge, strong content generation abilities and broad network of media and influencer relationships, we help our clients protect and grow their brand value and enable them to reach their business objectives.

 

Our PR & communications capabilities include:

  • Corporate communications and PR strategies
  • Media relations
  • Content creation - press releases, pitches, opinion pieces, videos, infographics, soundbytes
  • Distribution of content to media, securing interviews for clients
  • Crisis communications
  • Government lobbying
  • Internal communications
  • Investor relations
  • Media training
  • Speaker opportunities

 



Media Training

Having your organisation's executives and spokespeople in the media is a fantastic opportunity - get it right and your company could see tremendous benefits. But get it wrong and the reputation of your organisation could be seriously damaged.

 

Training is broken up into two sessions

  • Theory session - during which the basic principles of contact with the media and general laws of PR are explained, as well as how to formulate and deliver key messages.
  • Practical session - A simulation of all the basic situations that may occur during contact with the media as well as constructive criticism of all candidates' performances.

 

We have a number of skilled media trainers, including award winning journalist and author – Mandy Wiener

 



Crisis and reputation management

Our team has strong experience in providing crisis communications and reputation management services to our clients. We advise and support our clients before, during and after a crisis.

 

These services include:

  • Conceptualisation and implementation of proactive crisis communications plans.
  • Hosting and facilitating crisis communications workshops.
  • Proactive and reactive monitoring of issues in the media (across all channels)
  • Facilitating one-on-one engagements with key journalists and other key stakeholders.
  • Providing crisis communications counselling and support including:
    • Drafting of holding statements
    • Scenario training
    • Media training for spokespeople
    • Media protocol policies

 



EPR

ePR is a method of releasing announcements and news in a rich media format. The Epic MSLGROUP proprietary ePR tool allows us to transform a static text-only press release into a dynamic platform for relevant content and multimedia contributions. All information is re-useable and media & influencers are able to re-distribute content easily and effectively.

 



Activations and Events

We conceptualise and activate launch events, press conferences, seminars, award ceremonies and roundtable discussions; ensuring that the chosen event is strategically aligned to business goals and that pre-determined key messages are communicated at all times. All logistics are catered for, including advice on venues and bookings, media and client invitations and distribution, photography and catering.

 



From our News Room

  • Women’s Month: Top Female Execs Can Address Sa’s Gender Pay Gap

    07 August 2017

  • Over Half Of Sa Students Feel Unprepared For Tertiary Education - Survey

    31 July 2017

  • Growing Value Of Assets Require Expertise When Insuring

    26 July 2017

Content Development Traditional / Digital / Social

At Epic MSLGROUP – content is king. All our consultants have the ability to produce high quality, insightful and engaging content that correctly positions our clients amongst their target audiences

 

We're able to create:

  • Press releases
  • Articles
  • Thought leadership pieces
  • Opinion pieces
  • Speeches
  • Scripts
  • E-Zines
  • Case studies
  • Newsletters / emailers
  • Internal communications
  • Video
  • Infographics
  • Social media content
  • Content for annual and integrated reports

 



From our News Room

  • Women’s Month: Top Female Execs Can Address Sa’s Gender Pay Gap

    07 August 2017

  • Over Half Of Sa Students Feel Unprepared For Tertiary Education - Survey

    31 July 2017

  • Growing Value Of Assets Require Expertise When Insuring

    26 July 2017

Digital Marketing

Our integrated approach not only allows us to create great content but also allows us to implement, deliver and manage that content on multiple channels, platforms and technologies. We have integrated digital and social media skill sets within each team and are able to deliver creative, strategic and innovative solutions that are effective & measurable.

 

Our core offerings fall across the following broad categories:

  • Content development and E-PR
  • Digital, Social & Mobile Strategies
  • Website, Social app and mobile app design & development
  • Influencer/blogger outreach programmes, campaigns and management
  • Activations and Campaign development, implementation and management
  • Online and social advertising and media strategies
  • Online reputation management including our licensed tool
  • Full services multimedia including video, info-graphics, animation and design.

 



From our News Room

  • Women’s Month: Top Female Execs Can Address Sa’s Gender Pay Gap

    07 August 2017

  • Over Half Of Sa Students Feel Unprepared For Tertiary Education - Survey

    31 July 2017

  • Growing Value Of Assets Require Expertise When Insuring

    26 July 2017

Crisis and Reputation Management

Our team has strong experience in providing crisis communications and reputation management services to our clients. We advise and support our clients before, during and after a crisis.

 

These services include:

  • Conceptualisation and implementation of proactive crisis communications plans.
  • Hosting and facilitating crisis communications workshops.
  • Proactive and reactive monitoring of issues in the media (across all channels)
  • Facilitating one-on-one engagements with key journalists and other key stakeholders.
  • Providing crisis communications counselling and support including:
    • Drafting of holding statements
    • Scenario training
    • Media training for spokespeople
    • Media protocol policies


Public Relations and communications agency

 



From our News Room

  • Women’s Month: Top Female Execs Can Address Sa’s Gender Pay Gap

    07 August 2017

  • Over Half Of Sa Students Feel Unprepared For Tertiary Education - Survey

    31 July 2017

  • Growing Value Of Assets Require Expertise When Insuring

    26 July 2017

Investor relations

Building and maintaining positive relationships with financial analysts and investors takes time and effort, as well as an in-depth understanding of clients’ businesses and industries in which they operate. A core focus for a successful investor relations strategy is to develop and implement a financial communications plan that encompasses a company's long-term goals alongside the realities of its current financial position. We work alongside clients to produce truly effective investor relations and communication strategies to ensure they have an appropriate share of voice amongst investors who have real influence.

 

Our investor relations services include:

  • Investor relations strategies and programmes
  • Results and M&A activities.
  • Relationship building initiatives with analysts and investors corporate reports

 



From our News Room

  • Women’s Month: Top Female Execs Can Address Sa’s Gender Pay Gap

    07 August 2017

  • Over Half Of Sa Students Feel Unprepared For Tertiary Education - Survey

    31 July 2017

  • Growing Value Of Assets Require Expertise When Insuring

    26 July 2017

Public Relations and communications agency

Clients