MSLGROUP EXPANDS GLOBAL REACH
28 April 2016
For some time, MSLGROUP has been one of the largest PR networks in Africa and the world. We are proud to report that in the past couple of months, the group has expanded the network even further, adding three new markets to the global MSLGROUP map. The acquired agencies, all based in emerging regions, are all leaders in their local markets and have strong track records. We believe that the growth of the global MSLGROUP network will assist our clients expand into new, emerging regions and reach new levels of success.
Nigeria, West Africa
Most recently, Nigeria’s first full-service PR agency – The Quadrant Company – joined our network as Quadrant MSLGROUP. Quadrant gives us an important foothold in the dynamic Nigerian, Sub-Saharan and West African markets through its location in Lagos, and equips our clients venturing into this fast growing region with on-the-ground support and council. The acquisition underscores MSLGROUP’s ambitions in Africa and strengthens our presence and capabilities in the emerging marketplaces across the continent. Quadrant MSLGROUP has 40 employees in Lagos, and was honored as the Holmes Report African PR Consultancy of the Year in 2012.
Publicis Groupe acquired Venus Communications Ltd. in Vietnam, one of the country’s leading PR and communications agencies, and rebranded it as MSLGROUP. Venus Communications has more than 40 employees across offices in Ho Chi Minh City and Hanoi. Over the course of ten years as an affiliate of MSLGROUP, Venus and MSLGROUP have collaborated successfully on numerous international client assignments across Asia and globally.
Publicis Groupe agency Arc PR was rebranded as MSLGROUP in January 2016. Arc PR is a market leader in Sri Lanka, renowned for its strategic and forward thinking approach to PR, and was named 2015 South Asia PR Agency of the Year by Campaign Asia.