EPIC MSLGROUP TO SUPPORT DUNKIN’ DONUTS & BASKIN-ROBBINS SA LAUNCH


We are thrilled to announce that Epic MSLGROUP has been appointed to support the launch of global quick service brands - Dunkin’ Donuts and Baskin-Robbins - in South Africa. Both brands will be launched by Grand Foods, a division of Grand Parade Investments Limited, as part of its strategy to expand its food portfolio by investing in market-leading brands, and to diversify the local food and beverage industry.

Public Relations and communications agency

The agency will be responsible for delivering integrated and measureable public relations solutions, and is extremely excited to be launching the iconic global brand in South Africa.

Dunkin’ Donuts, the world’s leading coffee and baked goods chain, serves more than 60 cups of coffee per second globally across more than 11,500 restaurants in 40 countries worldwide. Ice cream specialty chain, Baskin-Robbins, has grown to become the world’s largest chain of ice cream specialty shops, and serves over 300 million customers each year globally.

Gavin Etheridge, Director of Epic MSLGROUP, says that it is an honour to work with such globally renowned brands and that the agency looks forward to introducing two of the world’s favourite chain brands to South Africa’s on-the-go consumers. “With the brands’ winning recipes of proven global success, we’re ready to create a loyal following by sharing their iconic stories with South Africans.”

Clients